Key features

• Medium format (44 x 33 mm) 102MP sensor
• 35mm (28mm equiv) F4 lens w/ leaf shutter
• 5.76M dot OLED EVF
• Weather sealed when using filter ring and filter (included)
• Subject recognition autofocus
• Aspect ratio dial
• 3.2" tilting rear touchscreen
• 4K video up to 30fps
• Built-in 4EV ND filter
• 14 film simulations

The GFX100RF will be available starting April 24th. It will come in either black or black and silver, and includes a braided strap, filter ring, filter and a color-matched square lens hood.

What's New

Fixed lens medium format body

The GFX100RF occupies a new space in Fujifilm's lineup and comes with a new design. It's essentially the long-rumored 'medium format X100,' in that it takes the formula of classic styling, direct controls and a wideangle prime lens permanently mounted on the front.

Don't take the rangefinder implications of the letters 'RF' too seriously though: this is essentially the world's most ambitious compact camera, lacking not just a rangefinder but also the X100/X-Pro hybrid viewfinder that gives the appearance of a classic rangefinder camera. Instead, the RF's EVF is a relatively standard 5.76M dot affair located in the top left corner of the back of the camera.

While the body is nowhere near as large as the interchangeable lens GFX cameras, it still has a lot of presence. You'll never forget that you have it on you and would be hard-pressed to fit it into a pocket. That's especially true when it's fitted with the included square lens hood, which adds style points but has to be mounted on the adapter ring, adding a substantial amount of depth, substituting flair for flare.

Like the X100VI, the GFX100RF can be weather-sealed with an adapter ring and filter, though this too makes it bulkier. The hood can still be fitted to the adapter ring when the filter is installed.

The fixed lens

Fujifilm says it went with a 28mm equivalent for two reasons: to make the camera as compact as possible while also letting users shoot with relatively lower shutter speeds without the aid of IBIS or optical stabilization. That ability – which will largely depend on how still your hands and subject are – will come in handy given the lens' relatively slow F4 (F3.2 equiv) 9-blade aperture.

The lens is made up of 10 elements in 8 groups, with two aspherical lenses. It has a minimum focus distance of 20cm (7.9") and can accept 49mm filters when fitted with its adapter ring.

The fixed lens also allows the provision of a leaf shutter, allowing the GF to sync with flashes up to 1/2000 (technically, it can sync all the way up to 1/4000, but you risk cutting off some of the flashes' burst using such a brief exposure).

Aspect ratio dial

Looking at the back of the camera, the first thing that sticks out is the large dial above the screen. Its singular purpose is to let you apply various crops to your image, changing your JPEG's aspect ratio – and reducing how much of the sensor's area and resolution you're using.

There are nine options to choose from, and the camera gives you a few ways to preview your chosen aspect ratio. It can use black borders, a bounding box or raise the opacity of the portions of the image that will be cut off

Amusingly, the label for the XPan-emulating 65:24 aspect ratio is a bit too wide for the window; you can see the labels for neighboring aspect ratios peaking through.

There's also a "C" setting that lets you control the aspect ratio via one of the camera's command dials or the menus. If you decide you're unhappy with the crop after the fact, you can use the in-camera Raw reprocessing feature to change the aspect ratio, assuming you've been shooting in Raw + JPEG, as the camera maintains the full sensor Raw file and saves the intended crop as metadata.

Crop zoom

28mm equiv.	35mm equiv.	50mm equiv.	63mm equiv.

In addition to its choice of aspect ratio crops, the GFX100RF has a crop mode that punches in to give the impression of using a longer lens. You physically control the crop using a toggle switch situated under the power switch and front control dial.

As always, cropping reduces the area of the sensor being used, meaning a reduction in resolution and of total light capture. This has a consequent reduction in tonal quality if viewed at the same scale as full-sensor images. The table below indicates the equivalent focal length that each of the crops gives, both with reference to the camera's 44 x 33mm sensor, which is how the camera reports the 'focal lengths' of the crops, and in terms of their full-frame equivalents for reference.

As you can see, hitting the lever once essentially turns the camera into a "full-frame" camera with a 35mm F4 equiv lens, before dropping down to nearer APS-C and Four Thirds image quality.

As with the aspect ratio crops, the zoom is only applied to the JPEG, leaving your Raw untouched. You also have the same preview options, as well as the ability to have your chosen crop fill the screen, though doing so won't give you any context to what's outside of your frame.

You can remove the crop using the in-camera Raw reprocessing feature, though you can't select a different crop in-camera, though: it's the crop you shot the image with or the full sensor, only.

---

How It Compares

The fixed-lens camera market is small but has several strong competitors, especially if you're willing to spend this much money on one. Leica's Q3, with its high-resolution full-frame sensor and 28mm focal length, is the most obvious point of comparison, but Fujifilm's X100VI is also a potential competitor for those who prefer the 35mm field of view or want a substantially smaller, less expensive option.

We've also included the Hasselblad X2D, which has a similar sensor but with an interchangeable lens mount. The Fujifilm GFX 100 S II is perhaps a more direct competitor in both specs and price, but the Hasselblad's size and use of leaf shutter lenses prompted us to include it instead.

The GFX100RF's sensor may appear to be in a class above many of its fixed-lens peers, and in good light, we'd expect its larger sensor to give it a proportionate image quality advantage.

But it's worth considering raw light-gathering ability if low-light shooting is a big concern for you. Wide-open, the Q3's much faster lens gives it a 1.7EV potential advantage despite its smaller sensor, and there are lenses substantially faster than F4 available for the X2D (though they do come at significant expense). Even the APS-C-equipped X100VI* can gather a bit more light per-whole-image than the GFX can in its 35mm crop mode.

While the difference in focal length is a deal-breaker for some photographers, those who like 35mm equiv may find that Fujifilm's smaller offering provides a more engaging shooting experience thanks to its standout hybrid viewfinder – the GFX100RF, meanwhile, has a good but otherwise standard EVF. It's also the only camera in this lineup without any form of stabilization, which further reduces its capability as light level drops, even if you take into account the reduced risk of shake from its leaf shutter.

*It's impossible to mention the X100VI without acknowledging that, over a year after its announcement, it's still extremely hard to get. Persistent stock issues mean you'll have to be patient or willing to pay a reseller a substantial premium over MSRP if you want one.

---

Body and Handling

The GFX100RF is relatively wide and boxy, though a small grip helps make it easier to hold. While it's undoubtedly large for a fixed-lens camera, it's not particularly heavy, making it easy to tote around all day.

The rear touchscreen display can be tilted up and down, though not left and right, as with some of Fujifilm's other cameras. The EVF is bright and crisp, making it easy to compose your shot.

From the top, the family resemblance to the X100VI is obvious. Though that top plate sits on an appreciably larger camera.

The GFX100RF is brimming with controls. There are two programmable command dials: a knurled barrel on the front and a conventional dial in the back, with the rear one being clickable to cycle through functions. There's also a dedicated exposure compensation dial and autofocus mode control.

Shutter speed and ISO control share a dial, with the latter requiring you to pull up on the bezel before rotating. The lens has an aperture ring, which includes an automatic setting and two opposed nubs that make it easy to turn.

On the left of this shot, top-to-bottom are the camera's power switch, the barrel-style front command dial and the 'digital teleconverter' toggle at the bottom. To the right is the front plate lever (designed to look like the self-time control on a film camera). This can be flicked in either direction to access two functions or held in either direction to access two more.

Also fixed in function is the zoom toggle on the front, as well as the aspect ratio dial; neither can be reconfigured. The lever on the front plate, however, is entirely customizable, and you can assign up to four functions to it, as it can differentiate between a flick and a pull and hold. The latter action takes around three seconds to activate. It also has a customizable button in the center.

The Q button, which by default brings up a customizable, on-screen control panel, is on the edge of the grip, which makes it difficult to press without adjusting your hand. This sort of placement makes a bit of sense on smaller cameras where there's nowhere else to put it, but is baffling on a camera that has so much room on the back. Also hard to hit while using the camera is the small, unlabeled button on the top plate right above the exposure compensation dial, which can be customized. As with many of Fujifilm's cameras, you can also have up to four settings that are controllable by swiping up, down, left or right on the touchscreen.

You can also use the touchscreen to position the autofocus point, though the camera has a dedicated joystick for that purpose.

The dual UHS-II SD card slots live on the right-hand side of the camera, while a door on the left opens up to reveal headphone and microphone sockets, the USB-C port, and a micro-HDMI port.